Aspire to be at the summit of all ‘Best Of’ lists. Then observe as clients patronize your eatery in multitudes! There is fierce competition in the eatery industry in several communities. In order for you to remain on top, you must add many multi-faceted marketing methods to your tools-box and explore them. Many communities usually possess ‘Best Of’ lists like ‘best menu listing’ or ‘best eatery of the year’, and many other ‘bestsofs’.
Now, what do you need, in order to get a place on one of such exclusive lists?
This article is just for you, to make you realize ways you can effectively put your eatery on more of those lists. The real thing is, in your community, try as much as possible to remain atop mind. Yes; if in your community your eatery is always in consideration, when the rewards time come and the judges are to pick candidates and winners for the ‘best of’ lists, they would always want to consider your eatery.
We have compiled a number of methods you can employ, to ensure that your eatery remains atop mind, so as to ensure you make the lists of ‘best ofs’.
SEND THEM A DINNER INVITATION
Well, lunch or even breakfast is not a bad idea. Stay up-to-date in your community. Remain atop all the lists of best ofs. Maybe they are compiled by a local tabloid, or a magazine, or a community agency. If you have an idea of when the lists get compiled, promoting your eatery to the organizers and judges is certainly not a bad idea! You could package and forward few samples, alongside a menu, and you can also use the opportunity to send an invitation for a full course. Well, we’re not advising that you tip the judges off; we only advise a minor, possibly informal conversation…of course, while you’re at one of your best dishes!
When they eventually turn up, have your best meal prepared, and make sure you include those items that are most-frequently ordered.
Following day, express your gratitude to them for honouring your invitation. Let them know that you enjoyed their presence, and make sure you try to bring them over for another treat on another day.
Use this approach, and you’re certain that when the time comes for them to compile the list of best ofs, they’ll surely remember you.
HAVE YOUR EATERY LISTED ON ‘YELP’
At times, it is the residents of the community that vote on these ‘best of’ lists. No one can vote for an eatery he or she has not been to or heard of; and this is exactly where ‘Yelp’ comes in. It is an awesome platform for owners of eateries (tweet). Like twitter members trying to canvass for followers, you may want to use this platform to get positive reviews. The interesting thing with ‘Yelp’ is that, even if you do not have an account, other people can drop a review for you. Thus, it is very important to open an account and update it with information about your eatery.
Also, you would do well to add a few great pictures of your eatery- both indoor and outdoor views- as well as some of your members of staff. You could also put up some of your menu listings and their prices, as well as details about your location, your operational hours, and directions from a central spot.
No matter the kind of response you get, be kind and polite; and more importantly, remember to appreciate the diner.
These days, public opinion matters a lot. A lot of people look for online reviews before deciding to patronize your eatery.
You can be sure that the organizers of the ‘best of’ lists would also visitYelpand assess the reviews before they decide to include your eatery to the list.
POST YOUR PICTURES EVERYWHERE!
Make sure people notice your eatery. Get attention! Get a cool photographer to take great pictures of your menu elements. Spend some time to ensure that they encapsulate the real idea of the food.
The use of top-quality, eye-catching pictures is the coolest way to promote your eatery online (tweet). Guests on your web page would surely want to try out your menu items when they encounter mouth-watering pictures online.
You are sure to get noticed by the judges and audience of the ‘best of’ lists in the community once you have accumulated a number of followers via your great pictures.
‘BEST OF’ LISTS
Eaters usually love to know places where others love to eat.
Engage present and future clients via your blog. You can easily build a community and interact with diners. You could use a blog as a platform to express your knowledge and let others benefit. Share tips, ‘how-tos’, stories, etc. Just dish out stuff that can entice your client.
Highlight weekly targets for the number of posts you want to put up, something not too tasking. Stick with it.
Also, you could even engage other food-inclined bloggers in your area. You could ask for permission to write a special feature on their blog. Doing this surely boosts your chances of making the ‘best of’ lists; as at times, the lists are decided by these food-inclined bloggers.
What more? You could also extend an invitation to these bloggers in your community. Treat them to a great meal, and kindly ask for a review. You could also request that they publish something about you or your eatery on their blog. This is another cool way of gaining public attention.
It is impossible to have a place on the lists when people hardly know you. Get involved in the things happening in the community. When there is a festival, attend it with a small shed and put your items on display. Take some of your best members of staff along, those who relate really well with clients. This can make members of the community comfortable with your eatery.
Also, try organizing or supporting a non-profit programme at your eatery. This is for the people to identify with and recognize your brand. It would also boost your chances of making those lists.
DO AN ONLINE MENU LISTING
This lets anyone and everyone know what you have to offer. Guests to your webpage or blog would be glad to see this. Forget the ‘downloadable’, pdf and excel menu files. Display a detailed menu list with enticing photographs.
MAKE USE OF LOCAL INGREDIENTS
Don’t be all too foreign. Use the local products. Patronize the local farmers, poultry keepers, etc. This is a great way to be viewed as a good supporter of the growth and progress of the local industry. People soon see you in a good light, and you’ll be building a good reputation.
Most times, getting sufficient attention for your eatery may be quite tedious, but it pays off in the end. With the tactics we have discussed here, you are sure to see maximum results once you start applying them, and your clients’ base will definitely increase.