Top 5 Expenses that Drain Your Bank Account as a Restaurateur

Are you a restaurateur and often wonder what eats up your revenue? Not anymore.

With top 5 expenses for a restaurant business listed below, you’ll not only get an idea of what numerous costs you are incurring but will also get to know the percentage so that next time you spend cautiously and also practice some preventive measures to leg up your revenues.

1. Food

Talk of restaurant and you don’t mention food expenses. Impossible!! From fresh meat, beverages, canned goods to toppings, everything is counted amongst food cost. It goes without saying that food scarf downs nearly 25 to 40% of the revenue. While the exact percentage depends on the kind of eating place you own, it’s best to keep down the cost of goods low by practicing waste reduction and limiting the variety and portions served.

2. Staff

Food industry is a labor-intensive industry and this factor makes employees the largest expense of restaurant business.

According to a recent statement by “The Manager’s Office”, about 27% of the earnings from a burger at a standard restaurant go towards payroll where it is broken up between hourly staff members like chefs (who take away about 17% of the dividend), and salaried workers like managers (who pick up about 10% revenue). In a nutshell, about 20 to 25 % of the income is eaten up by employee costs.

3. Rent

Rent is another expense that wipes out the bank account of a restaurateur. As “Forbes” puts it, the rent and occupancy costs of a restaurant should be equal to or less than 8% of the revenues it brings in. However, rent can go as high as 10% in major locations where footfall is comparatively greater. Regardless of whether you are on rent or mortgage, the cost of the space should not exceed 10% whatsoever.

Insurance and property taxes are other components that are included in this category. Other than this, things like power, gas and water should also be spent cautiously. While aforementioned utilities are variable, rent or mortgage is fixed.

4. Marketing

When it comes to a restaurant business, marketing is your real ‘success mantra’. Restaurateurs spend a big fortune doing online and offline promotions of their food business, some of them being expensive ad campaigns, leaf food menus and TV advertising. If you are also spending your capital cash mindlessly, it’s time to pause and prepare a marketing strategy.

Leverage the internet, get on social media platforms, advertise on social engines, and set up a blog—all you need is to network, network and network.

5. Operating Expenses

From cost of plates, kitchen utensils to a point of sale system, all come under operating cost of an eatery. Stuff like cleaning agents, tissue papers, disposables, laundry, registration fees, finances and all kinds of maintenance costs are also operating expenses.

However, you can certainly cut down your operating cost by utilizing plates that don’t fall apart easily or by keeping a close check at disposables utilized and curbing wastage.

Top 5 Insanely Expensive Items at Restaurants

Are you someone who has an expensive taste? Do you belong to the ‘richest of the rich’ category? Well, you are reading the right stuff, then!

From gorgeous bagels topped with glittering gold leafs to hot chocolate sundaes served in gold goblets, expensive foods have long been a major status symbol in the culinary world.

Take a quick look at top 5 insanely expensive foods served at restaurants:

The Samundari Khazana

Often referred to as ‘seafood treasure’, this show-stopping plate of curry is prepared out of Devon crab, Beluga caviar, white truffle, and a Scottish lobster layered in gold. If that doesn’t tickle your taste buds, the delicious four abalones and four quail eggs will definitely make you feel hungry.

Created by Chef Prahlad Hedge, this London specialty comes at a whopping price of $3,200 and is considered as ‘the most expensive curry’ across the globe.

The Bagels

With luxurious hotels scattered all over the place, New York City encourages thousands of flashy diners to fork over some of the most expensive meals found on the planet. Boasting of toppings as ritzy as white truffle cream cheese, a goji berry-soaked Riesling jelly and an edible gold leaf, the Bagels make for an uber-luxe dish.

Carrying a price tag of $1,000, this delicacy will certainly fulfill your expensive tastes, thanks to Frank Tujague, the Chef behind the innovation.

So, if you want to step up your bagel game, look no further than The Westin, New York.

Almas Caviar

Celebrated as ‘the king of bourgeoisie foods’ for long, Caviar is a luxury food made for the millionaires and billionaires of the world. Served in a tin made of 24-karat gold, caviars are eggs from the sea. Coming from the Beluga sturgeon, Huso Huso, these are the best fish eggs from Iran.

Rarest of the rare, Almas Caviar is found in Caspian Sea and is aged for about 20 years like a fine wine.

Costing at $25,000, Almas Caviar is ‘the most expensive egg’ you could ever eat J

Lobster Frittata

Mostly taken as a simple dish, Frittata doesn’t seem to fit much in the list of most expensive foods. However, Norma’s at Le Parker Meridian Hotel in New York didn’t feel so when they reconstructed this seemingly boring dish into a $1,000 monster!!

Amazingly lavish and splendid, this feast is often labeled as “The Zillion Dollar Lobster Frittata”. So, if you’re up for dropping a grand for your morning meal, try this sumptuous plate which consists of 10 ounces of sevruga caviar, six eggs, lobster claws, chives and cream.

The Frozen Haute Chocolate

Concocted by The Serendipity 3 Restaurant in New York, this Frozen Haute Chocolate is the most extravagant dessert universally.

Flaunting a voluptuous mix of 28 cocoas (including 14 most expensive ones!), this ice cream sundae is served in a goblet coated with edible gold and a gold spoon studded with white and chocolate diamonds. If that still doesn’t impress you, it also comes with 18 karat gold bracelet and gold inside the hot chocolate.

Price-marked at $25,000, this ostentatious tart needs to be reserved at least two weeks before you can finally enjoy it.

Dealing with Negative Facebook Reviews for Your Restaurant

Online reviews have become a major part of any business, because lots of potential customers tend to check the reviews of any business before actually purchasing anything from them. The same happens with restaurants, and sometimes getting a negative review can really impact the idea and image that a potential customer can have in regards to your company.

Even if you have just received a negative review, there’s no need to worry, there are always ways to deal with them, so read onward to get a good set on tips on how you can do just that.

Never ignore the negative reviews

Some restaurant owners take the approach of just ignoring the negative review. This is a very bad practice because you need to address the situation firsthand and the best way you possibly can. Try to contact the customer as fast as possible in order to see why he placed that negative review in the first place.

Checking the Facebook profile of your customer will also help you understand more about him, and at the same time this can give you an insight into what might have gone wrong during your interaction with this person.

Pay a lot of attention to the content of the negative review and respond strictly based on that. Use a professional language even if the user didn’t and try to appreciate him as a customer.

You can’t change the negative reviews on Facebook nor you can delete them, so the best thing that you can do in such a situation is to just address the issue that your customer is talking about. Tell him that the issue will sort out soon and then send him a message when that is done. If you want to retain any customers, even those that post negative reviews on Facebook, you will need to talk with them and show your appreciation that they tried your services.

Don’t try to add fake positive reviews

There are plenty of companies out there that can help you by posting positive reviews, all for a price. If you want your business to be a success, then you have to avoid this type of practice the best way you can. It’s bad, unhealthy and unprofessional for any business to do such a thing. Instead, encourage your users to post a review on Facebook after they leave your premise, if they were satisfied with the service you offered. Many times this is the best way to accumulate great results and the experience will be really nice because of that.

Also, you have to avoid the unprofessional language, also try to avoid provoking the user as it’s not good at all.

Offer incentives

An interesting option would be to offer incentives to the unsatisfied customer. For example, a discount during his next visit or maybe other benefits can be quite interesting to do, and they will surely help a lot if you want to regain the customer’s confidence.

As you can see, there are multiple methods you can use to deal with negative Facebook reviews. No matter how or when you get such a review, make sure that you will address it as fast as possible in a professional manner. Respond immediately, make sure that you use an appropriate language and keep in touch with the customer, sending him message when the issue he encountered is solved. Follow these instructions and it will be a lot easier for you to get the best experience. Even if you have a few negative reviews on Facebook you don’t have to worry, but you have to respond to them so that potential customers see you really care about your users. This will help generate conversions from your leads, which is crucial if you want to maintain a profitable business!

5 Most Interesting Appetizers

Do you want to improve your meals without having to change the entire course? Then a very good idea is to try out some unique, extraordinary appetizers that are not only very interesting, but which also manage to offer an extraordinary set of results. Here are some of the best choices that you can make!

Buffalo chicken dip

This particular chicken dip is one of the most interesting, exquisite and definitely tasty appetizers that you can use for a dinner, among many other occasions. It consists out of a buffalo wing sauce, cream cheese as well as ranch. All of these combined offer a great dip and one that manages to offer a great taste as a whole. It’s inexpensive to make such a dip and the experience is more than impressive all the time.

Chocolate chip cheese ball

You can never go wrong with the chocolate chip cheese ball, as this can offer you a great surprise thanks to the familiar taste and the wonderful appeal that it provides. It’s basically a chip studded spread that’s rolled in chopped pecans. Add it on some chocolate or regular crackers then you will be amazed with the exquisite taste that it provides.

Sweet & Spicy Jalepeno Poppers

These great jalapeno poppers are not only tasty, but also very easy to make as well. All you need is a little bacon and jalapeno, but the overall taste is just incredible and well worth checking out. You will have to use a jalapeno as the basis of this recipe, and then you will need to add bacon over it, alongside a few other ingredients of your own choosing. Since the great bacon taste seamlessly blends with the jalapeno, even the persons that have hot pepper intolerance will love this particular dish!

Beer Dip

The beer dip is very interesting because it allows you to mix some shredded cheese with a few other compounds in order to create an exciting, extraordinary and fun dish that will be well worth your time. the best thing about this dish is that you can do it with just about any type of beer, even the non-alcoholic one if you want. It’s a great one for parties, but it can also help you relax after a stressful day, which is always important.

Cranberry Chili Meatballs

While you can try to create these meatballs on your own, doing so does require a lot of work and you do need a lot of time on your hands. You can use prepackaged meatballs for this particular recipe as they will help you a lot. Add in some chili sauce in order to boost the overall flavor and you will definitely appreciate the great results that come as a whole.

In conclusion, there are plenty of appetizers that you can use but these great recipes are well worth your time. They can offer the great meal variety that you always wanted and some amazing results as well. With them you can impress your friends or any other guests, so don’t hesitate to try them out!

5 Ways Your Restaurant Can Give Back This Holiday Season

Tis’ the seasoning of giving, receiving, and joy.

For this holiday season why not give back to your community? Show them that you care. Here are a few ways that your restaurant can give back during this festive holiday season.

1. Volunteering at a Soup Kitchen | Volunteering throughout the holidays is a time honored tradition and is done by organizations, schools, clubs, etc. So why not join in the season of giving by offering your services at a Soup Kitchen. Find the Soup Kitchen, gather a few of your staff members and go out and interact with the community. This will not only show people you care but will also leave a good impression of how you operate during everyday aspects of your restaurant business and they also will remember the great taste of your food.

 

2. Partnering with Red Cross | The tragedy in Paris still lives fresh in our minds and we continue to join in solidarity and mourn with those that have lost. Red Cross is a worldwide organization that gives help to those in need and your restaurant can partner with a location near you. You can create a small donation box where your customers can leave coins or, an idea would be to add a section on the bill for that specific cause and ensure that customers are fully informed of the proceeds of their donations.

 

3. Community Interactions | In the economy today there are so many homeless people on our streets and in our shelters and they are less fortunate than most of us. They are not privileged enough to have a nice warm meal with all the trimmings, so one way to give back would be giving food to the homeless and to the shelters. You can get your customers involved also by having them donate items such as: tin foods, left overs, paper plates, cups, eating utensils even clothing. Packing a nice fulfilling Christmas meal and some great tasting sorrel or eggnog from your kitchen is a great way for your restaurant to join in the gift of giving this holiday season.

 

4. Our Soldiers | Our troops don’t get the opportunity to spend the holidays with their families and they are more often than not in compromising situations and always defending our great nation. Another amazing way to give back this holiday season is to send the joy of the holidays to our troops overseas. Organize a card drive and have your customers and team members help you in spreading the warmth of the season by signing the cards and maybe adding some festive pictures. One way to start would be visiting http://www.operationhomefront.net/getinvolved and get involved.
5. Paying it Forward |This a very simple and easy way that your restaurant can give back during the giving holiday season. There’s so many generous things you could do, including offering a free meal to the homeless, offering customers discounts if they bring cans to your restaurant to donate to shelters, and so much more. 

10 Mixed Drinks to Try this Holiday Season

Here’s the best mixed drinks to make this year!

1. Cranberry Ginger Sparkle – Sweet and simple, this Cranberry Ginger Sparkler is a non-alcoholic beverage you can serve to the entire family this holiday season.
Ingredients
½ ounce ginger syrup
3 ounces cranberry juice
Sparkling apple cider
Fresh cranberries for garnish
Preparation: Pour the syrup and cranberry juice into a highball glass filled with ice. Top with sparkling cider and garnish with fresh cranberries.

 

2. Peach Fizz – Goes down easy and has a bit of sweet and tart to taste and pretty easy to make.
Ingredients
1 ounce peach schnapps
1 ounce vodka
1 ounce lemon juice
½ cup flavored syrup
Soda water
Ice
Preparation: Combine the peach schnapps, vodka, lemon juice, flavored syrup and ice in a cocktail shaker. Shake the mixture until chilled and pour into a sugar-rimmed glass. Top the glasses off with the soda water.

 

3. Pomegranate Martini – It’s like a Cosmopolitan, but Pomegranate flavored.
Ingredients
2 ounces citron vodka
1ounce orange liqueur
½ ounce lemon juice
2 ounce pomegranate juice
Ice
Preparation: In a cocktail shaker, combine and shake the ice, vodka, Cointreau, pomegranate juice, and lemon juice. Continue shaking until the shaker is chilled on the outside. Strain the martinis into chilled martini glasses and serve.

 

4. Rosemary Grape and Gin Cocktail – Nonalcoholic beverage, but who says it has to be alcohol to be delicious?
Ingredients
½ cup sugar
1/2 cup water
4 fresh rosemary sprigs
1 cup Concord grape juice
¾ cup gin
½ cup club soda
¼ cup fresh lemon juice
Grapes for garnish
Ice
Preparation: Combine the sugar, 4 rosemary sprigs, and ½ cup water in a small saucepan. Bring to a simmer. Once brought to a simmer, remove the set aside the saucepan to cool. Once cooled, pour the mixture into a large pitcher. Pour the grape juice, gin, club soda, and lemon juice into the pitcher. Combine the mixture and voila. Serve the cocktails over ice.

 

5. Eggnog – The traditional drink of the Christmas season.
Ingredients
4 egg yolks
4 egg whites
½ cup sugar
plus 1 tablespoon
1 pint whole milk
1 cup heavy cream
3 ounces bourbon
1 teaspoon freshly grated nutmeg
Preparation: Note, this recipe calls for a stand mixer. Beat the egg yolks until light in color in the stand mixer bowl. Gradually add the 1/2 cup sugar and continue beating until the sugar dissolves. In the same bowl, combine the milk, cream, bourbon and, nutmeg. Stir to combine. In a separate bowl, stir the 4 egg whites lightly. Add the tablespoon of sugar to the egg whites and whisk until the mixture becomes thick. Combine the egg whites mixture with the egg yolk mixture and mix. Chill and serve.

 

6. Christmas Rum Punch – A big taste of the Caribbean. Great for the holidays but can light up your taste buds all year round.
Ingredients
1 cup Lime Juice OR Lemon Juice
2 cups strawberry flavored syrup — make sure syrup is red in color
3 cups Jamaican White Rum
2 cups Pineapple Juice
2 cups Orange Juice
Preparation: Stir all ingredients in a punch bowl. Place the mixture in the refrigerator to chill several hours. After chilling the mixture for a minimum of 2 hours, serve to guests chilled.
7. The Holiday Tuxedo – A simple drink, easy to make, and explosive taste.
Ingredients
2 ounces gin — London dry gin
1 ounce dry sherry
1 dash orange bitters
Crushed ice
Preparation: In a shaker, shake the gin, sherry, and bitters with cracked ice. Strain liquid into a chilled glass.

 

8. Jamaican Sorrel – In Jamaica, everything is mixed with a little ‘tups’ of rum. Try this holiday drink; your taste buds will thank you.
Ingredients
2 ½ cups dried sorrel
3 ounce fresh ginger, grated
5 pimento berries
10 cups boiling water
2 cups sugar
2 tbsp. lemon juice
¾ cup white rum
Ice
Preparations: Place sorrel, ginger, and pimento berries in a large mixing bowl. Pour 10 cups of water on top of the mixture. Stir the contents, and place in fridge overnight. The next day, use a large strainer to pour the liquid in the bowl into another container. Squeeze any excess liquid from the sorrel using a spoon. In the new container, combine the sugar, lemon juice, and rum, and stir until sugar has dissolved. Serve over ice.

 

9. Grand Apple Cocktail – We have the French to thank for this old-world traditional holiday drink.
Ingredients
2 ounce Apple Brandy (Calvados)
1 ounce Cognac
1 ounce Grand Marnier
Ice
Preparation: Stir Calvados, Cognac, and Grand Marnier with ice in a mixing glass. Strain into a glass full of ice.

 

10. The Deauville Cocktail – It’s a great drink for the holidays, fruity but not too sweet.
Ingredients
½ ounce apple brandy
½ ounce brandy
½ ounce triple sec (means triple distilled)
¼ lemon juice
Ice
Preparations: Shake all ingredients with ice, strain into a cocktail glass, and serve. Simple enough!

How to Get your Restaurant on “Best Of” Lists

Aspire to be at the summit of all ‘Best Of’ lists. Then observe as clients patronize your eatery in multitudes! There is fierce competition in the eatery industry in several communities. In order for you to remain on top, you must add many multi-faceted marketing methods to your tools-box and explore them. Many communities usually possess ‘Best Of’ lists like ‘best menu listing’ or ‘best eatery of the year’, and many other ‘bestsofs’.

Now, what do you need, in order to get a place on one of such exclusive lists?

This article is just for you, to make you realize ways you can effectively put your eatery on more of those lists. The real thing is, in your community, try as much as possible to remain atop mind. Yes; if in your community your eatery is always in consideration, when the rewards time come and the judges are to pick candidates and winners for the ‘best of’ lists, they would always want to consider your eatery.

 

We have compiled a number of methods you can employ, to ensure that your eatery remains atop mind, so as to ensure you make the lists of ‘best ofs’.

 

SEND THEM A DINNER INVITATION

Well, lunch or even breakfast is not a bad idea. Stay up-to-date in your community. Remain atop all the lists of best ofs. Maybe they are compiled by a local tabloid, or a magazine, or a community agency. If you have an idea of when the lists get compiled, promoting your eatery to the organizers and judges is certainly not a bad idea! You could package and forward few samples, alongside a menu, and you can also use the opportunity to send an invitation for a full course. Well, we’re not advising that you tip the judges off; we only advise a minor, possibly informal conversation…of course, while you’re at one of your best dishes!

When they eventually turn up, have your best meal prepared, and make sure you include those items that are most-frequently ordered.

Following day, express your gratitude to them for honouring your invitation. Let them know that you enjoyed their presence, and make sure you try to bring them over for another treat on another day.

Use this approach, and you’re certain that when the time comes for them to compile the list of best ofs, they’ll surely remember you.

 

HAVE YOUR EATERY LISTED ON ‘YELP’

At times, it is the residents of the community that vote on these ‘best of’ lists. No one can vote for an eatery he or she has not been to or heard of; and this is exactly where ‘Yelp’ comes in. It is an awesome platform for owners of eateries (tweet). Like twitter members trying to canvass for followers, you may want to use this platform to get positive reviews. The interesting thing with ‘Yelp’ is that, even if you do not have an account, other people can drop a review for you. Thus, it is very important to open an account and update it with information about your eatery.

Also, you would do well to add a few great pictures of your eatery- both indoor and outdoor views- as well as some of your members of staff. You could also put up some of your menu listings and their prices, as well as details about your location, your operational hours, and directions from a central spot.

No matter the kind of response you get, be kind and polite; and more importantly, remember to appreciate the diner.

These days, public opinion matters a lot. A lot of people look for online reviews before deciding to patronize your eatery.

You can be sure that the organizers of the ‘best of’ lists would also visitYelpand assess the reviews before they decide to include your eatery to the list.

 

POST YOUR PICTURES EVERYWHERE!

Make sure people notice your eatery. Get attention! Get a cool photographer to take great pictures of your menu elements. Spend some time to ensure that they encapsulate the real idea of the food.

The use of top-quality, eye-catching pictures is the coolest way to promote your eatery online (tweet). Guests on your web page would surely want to try out your menu items when they encounter mouth-watering pictures online.

You are sure to get noticed by the judges and audience of the ‘best of’ lists in the community once you have accumulated a number of followers via your great pictures.

 

‘BEST OF’ LISTS

Eaters usually love to know places where others love to eat.

 

START BLOGGING

Engage present and future clients via your blog. You can easily build a community and interact with diners. You could use a blog as a platform to express your knowledge and let others benefit. Share tips, ‘how-tos’, stories, etc. Just dish out stuff that can entice your client.

Highlight weekly targets for the number of posts you want to put up, something not too tasking. Stick with it.

Also, you could even engage other food-inclined bloggers in your area. You could ask for permission to write a special feature on their blog. Doing this surely boosts your chances of making the ‘best of’ lists; as at times, the lists are decided by these food-inclined bloggers.

What more? You could also extend an invitation to these bloggers in your community. Treat them to a great meal, and kindly ask for a review. You could also request that they publish something about you or your eatery on their blog. This is another cool way of gaining public attention.

 

BE SOCIABLE

It is impossible to have a place on the lists when people hardly know you. Get involved in the things happening in the community. When there is a festival, attend it with a small shed and put your items on display. Take some of your best members of staff along, those who relate really well with clients. This can make members of the community comfortable with your eatery.

Also, try organizing or supporting a non-profit programme at your eatery. This is for the people to identify with and recognize your brand. It would also boost your chances of making those lists.

 

DO AN ONLINE MENU LISTING

This lets anyone and everyone know what you have to offer. Guests to your webpage or blog would be glad to see this. Forget the ‘downloadable’, pdf and excel menu files. Display a detailed menu list with enticing photographs.

 

MAKE USE OF LOCAL INGREDIENTS

Don’t be all too foreign. Use the local products. Patronize the local farmers, poultry keepers, etc. This is a great way to be viewed as a good supporter of the growth and progress of the local industry. People soon see you in a good light, and you’ll be building a good reputation.

 

THE TAKE-AWAY

Most times, getting sufficient attention for your eatery may be quite tedious, but it pays off in the end. With the tactics we have discussed here, you are sure to see maximum results once you start applying them, and your clients’ base will definitely increase.